Any business venturing into the implementation of an intranet will soon find out that it can be quite challenging without the proper strategy. The ability to identify an intranet implementation strategy that aligns to the vision, corporate culture, and internal communication requirements of your business is extremely vital. Outlining the objectives and goals of the intranet will provide a clearer picture on its costs and benefits as well as how it can contribute to the continued growth of the business. What do you need to know in crafting a perfect intranet strategy for your business? Let’s take a look at some mission-critical steps.
Identifying the core benefits of an intranet implementation will result in a well-informed workforce and better efficiency in terms of administration of the internal communications of the business. This will also have a direct effect on the related features of the system like the dissemination of personalized and targeted news, user-friendly navigation, and effective search results among others.
What other benefits can be derived from an intranet implementation? It can result in a centralized and streamlined procedure for collaboration. This means that editing and sharing of files can be done faster as well as central online discussions are improved.
As employees become more familiar with how the business intranet operates, it is transformed into a forum where not only discussions abound, but also reference materials, blogs, and key business topics. All of these are contributory factors that goes towards implementation of good business practices and innovations.
What happens when there is stronger employee bonding and increased satisfaction? The answer is improved business growth. With the proper intranet strategy, businesses can develop a fun online community that gives a greater voice for the employees of the company. The ability of employees to make meaningful contributions and for management to acknowledge this can be priceless. This can also open the gate to attract new talents for your staff who are inclined to work in a digital environment.
Evaluation and Goals
What do you need to evaluate? You have to look at how good your current intranet is. Don’t have one? Then you definitely need a perfect intranet strategy for your business. What are the things that you should focus on?
- How social should it be?
- What are the resources that you need or have to improve?
- Will the intranet yield major benefits?
The evaluation should be done in an honest manner so that you get the proper results. Keep in mind that by having the proper evaluation, you will be able to identify the goals of the business that rely on the implementation of the intranet.
A good intranet can have a vital role in the implementation of the company’s mission, vision, and values statements. It is also an excellent tool for implementing annual as well as long-term plans and strategies. But how can this be achieved? Through the use of modern digital tools that help employees to innovate and collaborate better, resulting in increased efficiency via the elimination of duplication of efforts.
Goals like sharing knowledge, standardizing processes, and internal brand strengthening can also be achieved by a perfect intranet strategy. Other business goals can also be closely tied with the implementation and aligned with it like establishing market and industry positions of the company for example.
Part of the perfect intranet strategy is to uncover the business process that must be prioritized and improved. These must be linked to the goals of the company in relation to the rolling out of the new intranet system.
If you are a sales company, an excellent area to prioritize would be the reduction of the length of the sales cycle for example. You will need inputs from the sales force to identify the specific challenges that they face and how to address it. Leading sales people can also share best practices to improve the performance of other members of the sales force. This will lead to increased business revenues that will ultimately benefit everybody.
The needs must be realistic enough so that it can be fulfilled from the initial phase of the intranet project. When it comes to priorities, hard decisions must be made based on the value that it brings to the business, importance of intranet features for users, difficulty of implementation, and of course, the cost of deployment.
These are all good inputs that will lead to crafting a perfect intranet strategy for business.
Identifying specific business processes that must be prioritized or improved will require clear metrics. This is the easiest way to measure the value of a specific activity in relation to the goals of the business. Yes, business-specific metrics may be intimidating to do, but it will yield valuable results like reduction of cost of operation and implementation of intranet resources for example.
Without the proper business metrics, it would be extremely difficult to gauge the effectiveness of the intranet project. There is also no acceptable way of identifying just how much the business is improving based on the tools that have been provided to the employees and management.
Do not make the mistake of focusing Key Performance Indicators (KPIs) on the activity alone. The KPIs must take into account the outcome of the activity as well. In the same manner that you cannot weigh the value of an intranet solely on the number of comments or page views. These are merely part of the measurement of its value.
What do you do if your business does not have clear goals and strategies? The best workaround would be to rely on the inputs of individual executives to identify the priorities and align them with what the business intends to achieve.
This makes use of the same approach, but you get goals that are less official but more personal. This means that you get additional benefits from the personal inputs of the executives. Why? Because you can ensure that the intranet remains relevant and responds to the actual needs of the workforce. This corrects the mistake of having vague and general intranet strategies, which can make the project irrelevant.
Unclear direction can also be corrected by ensuring that you take into account the following:
- Alignment to the needs of stake holders;
- Determination of ROI;
- Addressing real needs of immediate users;
- Provides road map for company activities; and
- Focus on long-term deliverables.
It is important to understand though that the intranet strategy is not the same as the plan. This means that the strategy should not have strict milestones and timelines. Strategies must focus on the priorities so that it helps in deciding on what activities must be done now and what should be postponed for later. The strategy becomes relevant and concrete when it focuses on specific business processes and explains how the project will evolve.
When looking forward to set-up intranet in weeks and fully functional responsively designed intranet solution, Injio has the answer for you. Call them now!